TRANSFORM YOUR IDEAS INTO DIGITAL INCOME
TRANSFORM YOUR IDEAS INTO DIGITAL INCOME
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Ready to make 2026 your year of growth?
Stop trading time for money.
Build an AI-powered business that works for you.
Ready to make 2026 your year of growth?
Stop trading time for money.
Build an AI-powered business that works for you.
Is This You?
You have a great business, but you're struggling to find new customers beyond your local area.
You see others on social media and selling online, but it feels confusing, expensive or too technical.
You use your phone to buy and sell stuff online, but you're not sure how to use it to actually grow your business.
You're ready to stop leaving money on the table and finally build a modern, resilient business that can thrive online.
If this sounds familiar, then the Women in Digital Business (WiDB) Foundations Programme is your perfect first step.
What You'll Learn & Achieve
In just 5 weeks, you will walk away with:
A Clear Starting Point: Your Personalized Digitalization Journey Map, so you know exactly where you are and what to do next.
Online Visibility: The skills to build a professional online presence on the right social media platforms for your business.
Sales Know-How: A practical plan to start selling online, whether through social media, a marketplace, or your own simple website.
Operational Confidence: The knowledge to get paid securely and deliver products professionally, building trust with every customer.
A clear Path Forward: Your own Digitalization Action Plan to guide your next 90 days of growth.
Your Journey: the 5-Week Roadmap
Module 1: WHY DIGITALIZE?
Live Session: Welcome to Your Digital Tribe! We'll bust myths about going digital and share powerful stories from women like you.
You'll Create: Your Digital Journey Map to see your starting point and opportunities.
Module 2: BUILDING YOUR ONLINE HOME
Live Session: Social Media with Strategy. Choose the right platforms and learn to attract your ideal customers.
You'll Create: Your Online Presence Plan for the next 3 months
Module 3: BECOME A SELLING STAR
Live Session: Online sales. We break down marketplaces (like Jumia, Jiji) vs. social media vs. your own website - what's best for your business and budget?
You'll Create: Your E-Commerce Strategy to start making sales online.
Module 4: SMOOTH OPERATIONS & TRUST CHECKLIST
Live Session: Get Paid and Deliver with Ease. Master local and global digital payments, design shipping policies, and protect your business.
You'll Create: Your Operations & Trust Checklist.
Module 5: YOUR ACTION PLAN
Live Session: Group Coaching & Your Future. We'll refine your plan together, answer final questions, and celebrate your journey!
You'll Create: Your 90-Day Digitalization Action Plan.
PROGRAM DETAILS & INVESTMENT:
Format: Weekly 90-minute live training sessions + short self-paced online modules + practical tasks.
Support: Access to a dedicated trainer and a supportive community of fellow women entrepreneurs.
Duration: 5 Weeks (Total time commitment: ~25 hours)
Platform: Access to the exclusive WiDB training platform for all your materials.
Certification: Participants who complete all modules will receive a certificate of completion from Microsoft and the International Training Centre at the International Labour Organization (ITCILO).
Early Bird (Deadline 19 December 2025): KES 2,500 ($20)
Standard Rate: KES 4,000 ($30)
Q: I can barely use my smartphone. Is this programme for me?
Q: I can barely use my smartphone. Is this programme for me?
A: Absolutely! This is a foundations programme. We start from the very beginning and assume no prior digital business knowledge. If you can send a WhatsApp message, you can do this.
Q: What do I need to participate?
Q: What do I need to participate?
A: You just need a smartphone, tablet, or computer and an internet connection. The programme is designed to work on the devices you already have.
Q: My business is very small/unregistered. Can I join?
Q: My business is very small/unregistered. Can I join?
A: Yes! This programme is specifically designed for women with informally or formally established micro and small businesses. Whether you have a stall, work from home, or have a small shop, this is for you.
Q: What if I miss a live session?
Q: What if I miss a live session?
A: No problem! All sessions are recorded and made available on our platform so you can catch up at any time.
Q: How is this programme different from free information on YouTube?
Q: How is this programme different from free information on YouTube?
A: Great question! While you can find lots of free information online, this programme gives you a proven, step-by-step structure, a dedicated trainer to answer your specific questions, and a supportive community of peers. You get a personalized action plan and avoid the confusion of trying to piece everything together yourself. It's the difference between having a map and wandering alone.
Q: Who is behind this programme?
Q: Who is behind this programme?
A: The Women in Digital Business (WiDB) initiative was established by the International Labour Organization (ILO), the International Training Centre of the ILO (ITCILO), and Microsoft Philanthropies. It's a global effort to bridge the digital divide for entrepreneurs like you.
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